The minimum viable unit of saleable software
- AI
- Startups
- B2B Software
- Developer Tools
The post lays out a pragmatic update to build-versus-buy in the LLM era. AI coding tools have clearly made it cheaper to spin up internal tools and side projects, so the old assumption that almost any modest software product can be sold on convenience alone is weaker than it was. But the essay argues there is still a real floor under saleable software. The unit that survives is not "code that exists". It is code plus product judgment, maintenance, support, and enough polish that buying it is still easier than owning a homegrown version.
If you sell software, the opportunity is shifting toward narrow products with sharp fit, strong defaults, and low operational burden rather than broad suites. If you buy software, do not compare sticker price to a weekend prototype. Compare it to ongoing maintenance, integrations, compliance, and the cost of distracting engineers from work that moves revenue.
- brandur.org
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