The post proposes rebuilding email from familiar modern pieces instead of inventing a wholly new system. The rough recipe is HTTP for transport, structured message metadata instead of old mail headers, cryptographic identity, and inbox controls such as a requests folder for first contact and optional postage for strangers. It is framed as a practical experiment in replacing parts of SMTP and IMAP with newer tools, not as a drop-in standard ready to dethrone today’s mail stack.
The strongest reaction was that the protocol is not the bottleneck. Modern email already limps along on a pile of add-ons, reputation systems, and giant-provider policies that decide who can actually deliver mail. Several people with provider experience said the job is less “invent a cleaner transport” and more “keep mail flowing while filtering abuse from hostile networks.” That is why small self-hosters hit blacklists and why the dominant advice favored backward-compatible migration paths over replacements. The iMessage-over-SMS analogy came up more than once. A new protocol could ride alongside SMTP and upgrade when both sides support it, but only if Google and Microsoft see a reason to move.
People also pushed on the proposed UX fixes. A first-contact requests box sounds appealing, and some said they successfully run challenge or quarantine systems today, but many argued this mostly relocates the spam problem and creates ugly failure modes for bank alerts, no-reply mail, mailing lists, and unexpected but valuable cold outreach. Others pointed out that products like Hey and Spark already implement parts of this at the client layer, which suggests the concept is useful as product behavior even if it does not need a new transport.
The more technical criticism was that email’s ugly details are there for a reason. Comments called out mailing lists that must rewrite headers, the need for per-recipient delivery behavior, unencrypted metadata, and the danger of wrapping full messages in
JSON because parsers tend to load whole documents into memory. Several readers also questioned replacing MX or SRV-style routing with HTTP well-known discovery when
DNS-based mechanisms already exist. The overall landing point was blunt: rebuilding email from borrowed web parts is a fun and sometimes smart design exercise, but the hard problem is social and operational coordination across a huge hostile network, plus a graveyard of edge cases that old mail software already learned the hard way.